Five layers that only make sense stacked.
The website generates the signal. NexusID resolves it into a person. Attribution ties that person to revenue. Audience intelligence acts on it. AI commerce puts your inventory where shoppers are now asking. Buy one and you have a tool. Run all five and you have an operating system.
The Dealer Website
Your website is your hardest-working salesperson. You just cannot see what it does after the click. Ours is built as the storefront where the deal starts and as the instrument that reports every signal back into the graph.
Every sold vehicle stays live permanently as an indexed page that keeps converting search and assistant traffic into leads. New, used, service, parts and finance run as one connected site rather than five bolted-on products.
NexusID Identity Graph
Website visit, phone call, live chat, lead form, CRM record, DMS deal, service repair order and trade-in collapse into one profile per person. Not access control between systems: cryptographic isolation. You see your customers and nobody else can.
- Deterministic keys first: hashed email, phone, VIN, deal number
- Inference fills the gaps under a confidence floor you set
- Survives new devices, married names and moved addresses
Full-Chain Attribution
Ad spend, the click, the website visit, the lead, the sold unit. Five steps, each one carrying the same identity, ending in a deal matched inside your DMS. Not fractional credit assigned by the vendor being paid on the outcome.
Measured at a live rooftop on the platform.
Powered by NexusID, a permanent customer identity that survives the click, the form, and the showroom floor.
Audience Intelligence
Once identity and revenue sit on one record, the audiences build themselves. Equity position, lease maturity, service lapse and lost-purchase status are facts in the graph rather than guesses in a spreadsheet. Push to Google, Meta and your CRM in one action, with anyone already in an open deal suppressed before the push.
Your inventory. Inside ChatGPT.
When a shopper asks an AI assistant for a car, your rooftop is already in the answer. The lead lands in your CRM with attribution intact, bound to the same NexusID as every other touch, so the channel is measured rather than guessed at.
Live in production today, while other dealers are still waiting.
Across all five layers
Governance is not a sixth product.
Advertised price, disclaimer language, consent state and contact frequency are checked at every layer before anything publishes or sends.
See it running against your own thirty days.
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