National spend disappears the moment it reaches a retail floor.
Tier one buys awareness and tier two buys the market, and then the trail goes cold at the dealership door. Nexus Motive reports how that activity converted at store level using aggregated, privacy-safe measurement, with no raw customer records leaving the dealer tenant.
The measurement gap between the brand and the floor
A regional campaign runs, the brand tracker moves, and the sales report arrives six weeks later at a level of aggregation that cannot answer whether the campaign did it. Between the impression and the delivered unit sit a dealer website you do not own, a CRM you cannot read, and a DMS that belongs to the retailer.
The usual workarounds all have a cost. Panel-based modeling gives you a direction but not a store. Asking dealers to hand over customer records creates a privacy exposure nobody in your legal department wants to own. Pixel-based measurement stops at the lead form and never sees the sold unit.
The honest constraint is that the retailer owns the customer relationship and the transaction record. Any measurement that requires that to change is a measurement that will not get adopted. The isolation model is what makes the retailer willing to connect in the first place.
Measurement that respects the boundary
Store-level outcomes, no records shared
Reporting is aggregated at the store and campaign level. Raw customer records stay inside the dealer tenant, encrypted under that dealer key, and never move to a brand-level pool.
Tier one and tier two on one basis
National, regional and dealer-funded activity are measured against the same resolved outcome, so the tiers stop being compared on incompatible metrics.
Claims backed by matched deals
Co-op programs run on documentation. Reconciling against deals matched in the retailer DMS gives the program an evidence trail rather than a screenshot of a platform dashboard.
Where demand actually landed
Which nameplates moved, in which markets, against which activity, and how much of it converted at a store that carries your brand rather than at a competitor down the road.
Owners the network is losing
Service lanes hold the clearest signal of brand defection. At one rooftop, 39,418 of the lost purchases were the same brand the store sells, which is a network retention problem before it is a store problem.
We do not sell the media we measure
Nexus Motive takes no media margin, referral fee or per-lead fee, so the measurement has no channel to protect. That matters more at brand level than anywhere else in the chain.
Why the isolation model is the point, not the caveat
Each dealer tenant gets isolated storage and its own encryption keys. There is no shared identity graph assembled across the network and sold back to the market, and no modeling that uses one retailer to target another retailer customers.
That constraint is what makes brand-level measurement adoptable. A dealer who believes their customer list will end up in a network pool will not connect their DMS, and without the DMS there is no sold unit to measure against. The isolation is what earns the connection that makes the reporting possible. It is the same argument we make to dealers themselves.
For the brand, the output is aggregated and privacy-safe by construction rather than by policy promise: the architecture cannot produce a cross-tenant customer view, so there is nothing to govern after the fact.
How a brand engagement starts
Pick a market, not the network
Start with a defined market or a group of participating rooftops rather than a network-wide rollout, so the measurement can be validated before it is scaled.
Dealer consent, dealer terms
Participating retailers connect on their own terms and keep ownership of their graph. Brand reporting is derived from aggregates, and the dealer can see exactly what is shared.
Reconcile a completed campaign
We run a campaign that has already closed against matched retail outcomes, so the first result can be checked against what your team already believes.
Standardize the definition
Once the basis is agreed, the same definition of a converted retail outcome applies across tiers, which is usually the durable win rather than any single campaign read.
What this role asks first.
Do dealers have to share customer data with the brand?
No. Raw records never leave the dealer tenant. Brand-level reporting is aggregated at store and campaign level, and the architecture cannot produce a cross-tenant customer view.
Can this support co-op claim documentation?
It reconciles spend against deals matched in the retailer DMS, which is a stronger evidence trail than platform-reported conversions. Whether that satisfies a specific co-op program depends on that program rules, and we will review them with you rather than assert coverage.
Which brands is this built for?
It was built for Toyota and Lexus rooftops and is architected for every OEM. The identity and attribution layers are brand-agnostic; the storefront layer carries per-brand compliance rules.
How does this coexist with our existing MMM or panel work?
It complements them. Modeling gives you direction at national scale; this gives you deal-level reconciliation at store level. Where the two disagree, the disagreement is usually informative.
Run one completed campaign through it.
Pick a market and a campaign that has already closed. We will reconcile it against matched retail outcomes and you can check the result against what your team already believes.
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