Notes from inside the data, written for operators.
No trend pieces and no vendor talking points. What we see in the ledger, what surprised us, and what we got wrong.
Last-click is not a measurement method. It is a billing convenience.
Every vendor in your stack has a reason to claim the final touch, and none of them can see the eight that came before it. Here is what that costs, measured on a real rooftop.
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What we publish
We publish when the ledger shows us something we did not expect, not on a content calendar. Every piece carries the data behind it and names what we got wrong. If that means four posts a year, it means four posts a year.
Your best customer is six strangers
One person shops a dealership six ways, and six systems each hold a fragment of them. Here is why that gap costs real money, and what closing it looks like.
Attribution6 minLast-click attribution is lying to your dealership
Last-click reporting is easy to produce and easy to trust. It is also wrong in a way that quietly misallocates a dealership budget every month.
Search4 minCar buyers are asking AI for recommendations
Search is moving inside the assistant. If a buyer asks an AI to compare trims and find one in stock, your dealership is either the answer or it is not.
No schedule. You hear from us when the ledger shows something worth your time.
Ask for the list on the walkthrough and we will add you. No newsletter automation, no sales sequence. Book a walkthrough.
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